Wednesday, June 23, 2010

Tata Motors Embarks on A Green Drive

Tata Motors
“Environment-friendliness is a growing basic requirement for premium vehicles,” said Tata Motors in a recent presentation to analysts. Premium competitors in the auto industry are realizing this fact and taking responsible initiative towards eco sub-branding. Steady development of economic solutions is also an indicative of this trend. Traditional SUVs are being moved towards crossover, multipurpose and smaller SUVs, and there are similar movements towards small premium cars as well.

Keeping in tandem with the above changing trend, Tata Motors has charted a strategy for a 25 per cent carbon dioxide reduction in its Jaguar and Land Rover models. The company has taken into account volatile fuel pricing, continuing legislation on emission and taxing, while banking on two ongoing research projects — Limo Green and Range-e.

Jaguar has already displayed the Limo Green concept, a hybrid XJ equipped with a 145 kW, 295 full-load motor torque electric motor. This gasoline-electric hybrid claims a fuel economy of 57 miles per gallon (10 km/litre) and less than 120 g/km carbon dioxide emission at its top speed of 112 miles per hour.
Range-e uses a plug-in parallel diesel hybrid system to offer a premium SUV that can run as a pure electric vehicle minimizing emissions.

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